Starting sometime in the late 1960’s, a pop culture phenomenon could be seen floating around in the greater American (and sometimes European) consciousness. I’m not sure if it started with Dark Shadows, but definitely had its roots in the Gothic-fiction revival that cranked up briefly.
What I’m talking about is a specific image: a young woman, probably dressed in a nightgown, running away from a spooky, turn-of-the-century mansion, which often sported a single lighted window. Practically anyone of a certain age can point to this and say it is ‘Gothic,’ and that’s correct. But more even than the style of fictional novel which spawned it, this single image - with its myriad variations - was itself a minor phenomenon.
Gothic fiction, supposedly, had started at least a century earlier - many point to a work called The Castle of Otranto being the first real example of the genre. Its finest flowering, of course, was supposedly Jane Eyre.
But, really, from a pop culture standpoint, what concerns me is the revival of the genre (if that’s what it really was) in the form of women’s fiction. It quickly became a sort of hybrid of horror and tragic romance, and its formula was a simple one: a young woman travels to a place, usually a mansion or other large building of some antiquity, and is confronted with mysteries which only she is in a position to solve. Usually, there is the possibility of a romance during the proceedings - she often fears that the man she loves is guilty of some horrible crimes, past or present.
Dark Shadows brought this back into the forefront with the tale of young Vickie Winters who comes to the great estate of Collinwood and meets all sorts of mysteries and mysterious people. She gets romanced by dashing young men (like revenge-obsessed Burke Devlin) and, far from being merely an observer, becomes a part of the weird goings-on.
What I’m concerned with, mainly, is this: how did this single image become so indelibly linked with this genre of fiction? Where was it first used, when did it start to become seriously popular? I find it difficult to research the situation. But it definitely haunts me.
If anybody has any thoughts on the matter, please let’s hear them.